creative direction
& brand strategy

Boom Chakalaka,
Shindy cool,
motherfucker

Creative direction, brand strategy and concepts for brands that need a clear thought – and a way to make it matter.

_selected work

Notes on ideas, direction
and everything between.

Have a project? ↗

PORSCHE

Porsche

Creative strategy · Campaigns · Content

ONE
LANGUAGE

Wärtsilä Voyage

Narrative design · Brand language

MAKE
THEM
CARE.

Brand stories & pitch narratives

Positioning · Presentations · New business

_about

Copywriter by training.
Concept person by nature.

I work across creative direction and brand strategy, with 12 years of experience in agencies and brand communication. I find the central idea, shape the story and work out how it can live across brands, campaigns and channels.

I work closely with clients, lead projects, mentor creatives and build the presentations that help good ideas survive contact with reality. When a project needs clarity, momentum or a bit of rescuing, I am usually nearby.

Have a complicated problem
or a good idea?

Let’s talk↗

mail.at.hans@googlemail.com LinkedIn

Boom Chakalaka,Shindy cool,motherfucker

Notes on ideas, directionand everything between.